How many pages does a small business website need?
The short answer
Five is usually right: home, what you do, pricing or an equivalent trust page, about, and contact. Add one page per service only when that service is something people search for on its own.
Why more pages often performs worse
Thin pages split your effort and confuse visitors. Ten half-finished pages rank worse than five solid ones, and they're harder to keep accurate.
A visitor deciding whether to call you needs four facts: what you do, whether you cover them, roughly what it costs, and how to reach you. Every page should move one of those forward.
When an extra page earns its place
Make a separate page when the thing has its own demand and its own answer — a distinct service with different pricing, a location you genuinely operate from, or a question customers ask before buying.
Don't make one to look bigger. Empty pages read as unfinished.
Last reviewed 2026-09-22